Frequently Asked Questions 

If you want your website to rank higher than your competitors, a combination of SEO and Paid Media (like Adwords or Microsoft Advertising) is the preferred.

To show a user the most relevant websites in relation to their search, the content on the site needs to be optimised in line with the E-A-T practice of SEO. 

EAT stands for Expertise, Authority and Trustworthiness. This is how search engines like Google rank the quality of your website. 

In short, EAT is a measurement of how reliable your website is for information. There are many things that contribute to this such as reviews, recommendations and legitimacy.

There are several factors that contribute to SEO timings. In some cases, SEO can take between 4-12 months and in others, it cant take up to 6 months. It all depends on the type of content you’re producing and consistency, your keyword competition, website toxicity, authority to name a few.

Pay per Click (PPC) is a way to advertise on search engines (like Google or Microsoft Advertising) and drive users (traffic) to your website. 

Campaigns are set up by using relevant keywords and phrases that are associated with your business. When a customer enters your keywords into the search engine, your campaign bids against other similar websites and campaigns to show at the top of the search results page. If the user clicks on your website, you are charged a small fee.

Pay per click (PPC) means that you’re paying to have your website or campaign be at a certain position on the search results page. Search Engine Optimisation (SEO) is an organic ranking, which means that you don’t pay to have your website sit at a certain position but rather optimise your content in favour of search engines (like Google).